Services

Services

Picture Perfect for almost 35 years

Above, you'll find the link to all of the images from your National Charity League, Saddleback Valley Chapter, Senior Presentation, 2008 Special Event photos. Just "Left Click" the "Events" button.

I have been providing Professional Photography services throughout the nation, especially in Southern California, including Orange, Los Angeles, San Diego, Riverside and San Bernardino Counties, since 1975.

During the last 35 years, I have worked with elected Representatives from the White House, Congress and the Senate. I have personally photographed Mayors, State and local political Representatives, Corporate CEO's, Small Business owners and thousands of wonderful families just like yours.

This is not just my business, it's my life.

I have no secrets and I have nothing to hide from my clients and families. I want you to know and to understand as much about me, my business, my history, my equipment and my services as possible.

Just Left click on the "Events" button, above, to find the photos from your National Charity League, Saddleback Valley Chapter, Senior Presentation, 2008 Special Event.

My digital photography, consumer-level services include;

Weddings, Debutante Balls, Bar Mitzvahs, Bat Mitzvahs, Senior Presentations, Family and Pet Portraits, Family and Corporate Special Events.

My digital photography, corporate and business-level photography services include;

Helicopter & Fixed-wing Aerial, Food, Legal, Medical, Industrial, Advertising, Commercial, Construction, Architectural, Special Events, Public Relations, Publication, Political and Forensics.

Through the years, I have personally photographed more than 4,500 Corporate and Consumer Special Events, both large and small. Some have lasted for days while others have lasted for just an hour or two.

I am location-portable and can work in a studio or on-location anywhere in the country. Just get me there and back. The rest will be billed at the same rates as my local services.

All of my professional photography and lighting equipment can be shipped and set up on location.

I work on a basic "Time and Materials" basis.

I charge $150.00 per hour, billed per 15-minute increments, with a 2-hour minimum, plus materials.

Complex, long-term and high-volume contracts will be discounted.

I shoot with either 22 or 39 million pixels.

I use both Phase One P25 and P45 Digital Recorder systems for the best possible images. These are the most expensive digital systems made. www.phaseone.com

I use my Hasselblad H1and Phase One, P25, 22 million pixel digital camera systems on all of my wedding, senior presentation, special event, aerial photography and debutante ball events.

These are the same, high-end, medium-format cameras used by NASA in our Space Shuttle program. These are the most expensive and the sharpest cameras in the world. You have never seen such high quality pictures. You'll be able to count the threads in your shirt.

www.hasselbladusa.com

I use my Hasselblad H1and Phase One, 22 or 39 million pixel digital camera systems on all of my aerial, Food, Legal, Medical, Industrial, Advertising, Commercial, Construction, Architectural, Special Events, Public Relations, Publication, Political and Forensic Photography assignments.

I use the Sinar, 4"x5" and my Phase One, 39 million pixel large-format digital camera system on my architectural, advertising, product, catalog, food and commercial product assignments.

This highly refined, very complex, "large-format" camera system allows me to modify and to actually control the shapes and the focal points for architectural, food, product and advertising photography. My large format camera system produces incredible pictures.

My photography clients and families expect to receive the highest possible resolutions, the best possible colors, in the shortest possible time and at the lowest possible prices.

I am on time and on budget, 100% of the time. Guaranteed.

Let's talk DIGITAL Photography

Film is the standard to which all digital systems must be compared.

When I shoot film, I prefer Fuji Film products. But, my clients have not asked for me to shoot film for more than 3 years.

Digital camera systems are all electronic. A "Digital" camera does not use film to record the "picture". Instead, it uses a "light sensor" that is covered with microscopic light recorders. Somehow, these tiny recorders produce a very tiny electrical "digital" signal when they are exposed to light. These little digital recorders use tiny picture elements, called "Pixels". The larger the physical size of the Digital Light Sensor and the larger the number of these microscopic pixels, the better the quality of the resulting pictures.

Unlike with film, there is no base texture associated with digital images, unless you are using a small, 35mm camera with small, "noisy", 35mm pixels. The smaller pixels produce something called electronic noise. The larger pixels used in medium format digital systems do not have that problem.

Digital colors can be manipulated and the image resolution or sharpness can be increased as much as you wish, unless you are shooting with a small, low pixel volume, 35mm camera. Most 35mm digital camera systems use from 4 to 12 million 35mm-sized pixels.

The bigger the camera, the better the picture

There are 3 basic camera sizes available: 35mm, medium format and large format.

The actual Phase One image sensor is more than twice the size of any 35mm camera sensor, producing sharper images with more colors, densities and with less digital noise.

Any picture ever taken with any 35mm camera, film or digital, by any photographer, would have looked better if that picture could have been taken with a Hasselblad, medium format camera.

RAW, TIFF and JPEG

These are the three different types of commonly used, digital photo files.

RAW files holds pure computer information and can't be used for anything until they have been converted into either a TIFF or a JPEG photo file.

TIFF files are huge, holding digital information for each of the three RGB colors used to make a digital picture, (Red, Green and Blue). An 8x10 TIFF file will be 22mb. A 16x20 TIFF file will be 85mb. TIFF files make the best pictures. You can't email a TIFF file. You can't use a TIFF file in a web page because they are so large.

JPEG files are tiny, holding only 300-700kb of highly compressed information. These tiny files are only good enough for emails and internet web sites. Prints made from JPEG files will be off color, muddy, blown out and soft. By their very nature, all JPEG files dump the vast majority of the digital information needed to make beautiful prints.

My Phase One digital recorders ONLY shoot 25mb and 45mb RAW files.

Many 35mm shooters only shoot JPEG images that produce low quality pictures, that have funky colors, poor resolutions and that can't be closely cropped or enlarged beyond a basic 5x7 or 8x10 picture without falling apart.

Many 35mm shooters use the same equipment that you have. Many have no idea how to properly post-produce, convert or to Photoshop their images. Few take the time to care enough to do it themselves.

I do. I personally convert my original, camera RAW files into huge, 300dpi, sRGB, 25mb 8x10 and 40mb 11x14 TIFF files before I Photoshop every picture that I shoot. Then, I reduce the Photoshopped TIFF files into smaller, 300dpi, sRGB, 7mb, 4x5 TIFF files for 4x5 Fuji Crystal Archive prints.

Finally, I personally convert my 4x5 TIFF files into 100dpi, sRGB, 1 mb, 4x5 JPEG files for easy client review and final image selections. My little JPEG files are identical to their larger TIFF source files. Also, these 4x5 JPEG files open quickly for easy review by my clients and families, regardless of what computers they use to see their pictures for the first time.

My "continuous toned" photographic prints are only made from high-definition, 300dpi TIFF files. That means that my high-definition photographic images have colors that smoothly transition from one end of the spectrum to the other. Inkjet systems have to manufacture the colors, using 3 to 6 tanks of dyes. Their colors will only be good approximations because they don't have every color under the sun.

Unlike inkjet printers, I can print all of the wonderful tones found in skin color. Inkjet printers have to "fake" those colors because they do not exist within the ink colors available for any inkjet printer. That is why they look so "spotty" when you get close. That is how they are made... with tiny spots of ink or paint.

I always print onto beautiful, thick, Fuji Crystal Archive photographic paper. I never print onto Inkjet paper with an inkjet printer. The per-print inkjet print costs are the same as for beautiful, true photographic images. I don't understand the allure of inkjet for some shooters. The "non-continuous" inkjet colors, densities and tones are more spotty and they will definitely fade faster than a true photograph will, under the same storage circumstances.

Unless I am printing special effect "Giclee" pictures on special charcoal or canvass papers, I prefer the look and the feel of a thick, durable, Fuji Crystal Archive print papers.

That said, all of my huge outdoor banners, signs, posters and courtroom exhibits are printed onto inkjet papers and substrates. These materials are usually viewed from a distance and they will stand up to weather better than will a true print. In those cases, inkjet prints are "good enough".