For the last 35 years, I have provided Nationwide, Professional, High Definition, Digital 22 and 39 Million pixel, Medium and Large format Photography services, on time and on budget, to a wide range of Medical, Professional, Political, Business and Consumer clientele. 

I use medium format Hasselblad H1 cameras, Phase One, P25 and P45 Digital Systems and medium format Noblex Panoramic Cameras.  NASA uses Hasselblad.  I convert my 25mb and 45mb RAW file to TIFF and JPEG files with Phase One, Capture One Pro.

 

 

My professional digital photography services include; Weddings, Debutante Balls, Bar Mitzvahs, Bat Mitzvahs, Senior Presentations, Family and Pet Portraits, Family and Corporate Special Events as well as Helicopter & Fixed-wing Aerial, Food, Legal, Medical, Industrial, Advertising, Commercial, Construction, Architectural, Special Events, Public Relations, Publication, Political and Forensics.

 


 

 

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I don't use 35mm cameras of any kind, for anything.


 


 

This is not a game.  It's my business.  I can't afford to use anything except the best and the most reliable equipment... no matter what it costs. 

 


 

The best cameras make the best pictures.  Always have... Always will. 

 

This is my art.  This is what I was born to do.

 

These cameras are my tools.  They enable me to produce the sharpest, most vibrantly colored, high definition pictures possible.


 

Noblex Pro Panoramic

 

 

I use the fantastic, medium format, Noblex, Panoramic, camera.

   www.kamera-werk-dresden.de  

It is unlike any other camera that you've ever seen.  It produces true panoramic pictures that are gorgeous, with no vertical distortion.  People's heads are normally shaped instead of being egg-shaped, as they are in every single "Fisheye" lens shot.  The whole front lens turret rotates during the exposure, recording a 150- degree picture, similar to what you can see, left to right, with your own peripheral vision.  This produces a huge, medium format negative that is more than twice as long as usual. 

This is not a "fisheye lens", so common with 35mm cameras. The "fisheye" lens creates a round image where everything is distorted and curved.  My Noblex Panoramic camera is not digital.  It uses Fuji, NPH, ASA 400, medium format film.  In one picture, I can shoot exactly what your eyes can see, left to right, as you stare straight ahead.  I don't need to stitch several different pictures together in some time-consuming process.  1 shot.  I simply scan the processed negatives to the size TIFF files needed for prints.  The bigger the print, the bigger the file.

I don't charge extra for the use of this camera.  If the venue is pretty enough, it will be very impressive.

Each one of my web pages has a sample panoramic shot at the bottom of the page. 


 Hasselblad H1

Lens, camera body and film or digital "Backs"

 

This is the legendary, medium format, Hasselblad H1 camera.

 

    www.hasselbladusa.com    

 

On October 3, 1962, a basic Hasselblad 500c was used in outer space, during the Apollo missions, by Wally Schirra.  He bought it at a camera shop in Houston to take with him on his "trip".  That Hasselblad was used to record some of the most important pictures ever taken. 

 

In 1969, Neil Armstrong used 12 beautiful, motorized, Hasselblad 500EL cameras to shoot the lunar surface, as they walked on the moon!  All of those cameras were left there, for some reason.  "Hey, Neil.  Leave those rocks behind.  Grab the Hassy's and let's go home."  Only the film "Backs" were brought back to Mother Earth. 

 

They used a flat glass plate, marked with the famous "crosses" seen in all of the lunar shots, to keep the very flexible film surface flat during exposure in the zero gravity, hot and cold, extreme environment.  The film could have warped or bowed during the trip, creating out of focus pictures.

 

The containers that hold the film are attached to the back of the Hasselblad body.  They are called "Backs".  Each "Back" holds enough film for 30 different pictures.  After 30 pictures have been taken, the film Back has to be taken off and replaced or the film, itself, can be removed and replaced.  Under some circumstances, it is much faster to replace film Backs than it is to replace individual rolls of film.  Those Backs are then unloaded and reloaded with film, when there is more time.

 

4 years later, I bought my own Hasselblad 500c cameras.  The rest is history.  The superior quality of the Carl Zeiss lenses and metal bodies, the individual lens shutters that sync the exposure with the flash at any shutter speed, the perfect size and the Hasselblad reputation for working in extreme conditions, all come together in the final, Hasselblad images. 

Nothing beats a Hasselblad image.


 

NASA could have used any camera in the world.  Since 1962, they have only used Hasselblads.


 

Today, I use the amazing Hasselblad H1 cameras.  These are the same cameras used on TV, in all of the Americas Top Model type of reality shows.  They, too, could use any camera in the world.  They, too, choose Hasselblad.

 

Many of my ad agencies specify Hasselblad as their required camera.  If you don't use Hasselblad, you don't get the gig. 

 

My Hasselblads allow me the option of shooting digitally or with film.  However, I have not used film for more than 3 years.  Instead, I use the industry leader in Digital Recorders.  I use the P25, 22 million pixel Back and the P45, 39 million pixel Back, from Phase One.  These are the most expensive digital recorders in the world.  They are the industry standard and they, too, are specified by many of my clients.

 

     www.phaseone.com   

 

22 million, Phase One, full-frame, 9-micron, CCD pixels combine to give me high-definition, 25mb (P25) or 45mb (P45) RAW files that are totally lossless, with a 12-stop range in exposure controls at 16 bit depth. 

 

I can count the muscles in your eyes with this bad boy.  I can make huge, sharp, 20x24 prints right out of the camera.  A print that size, from a 35mm camera, would look soft and oddly colored because the 35mm camera can't record the same amount of digital data with fewer pixels.

 

The final quality of the pictures produced with this 22 million pixel Phase One, P25 "Back" exceeds the quality of the best medium format film.

 

Pictures shot with the P25 and P45 digital Backs look better than pictures taken with any medium format film.

 

Hasselblad does have it's own digital version of this H1 camera.  Their digital Back is attached to the camera body and it can't be removed to be cleaned or replaced.  I like the quality of the removable Phase One, P25 and P45 Digital recorders more than the quality of the fixed Hasselblad digital recorders.  Also, word has it that the Phase One, Capture One Pro conversion software is a lot easier to use than the Hasselblad software.

 

Unfortunately, Hasselblad has more or less locked us out of their next generation of Hasselblad cameras.  Hasselblad will no longer allow these removable digital Backs to be attached to their camera bodies.

 

Phase One has just released their newest digital Back, the P65+.  It now uses 60 million, Sensor+ CCD pixels to record the pictures.  I'll be able to count flowers from a half mile away.

 

This new full-frame system will record an incredible, 180mb, 8 bit, RAW file.  In the camera!  At 1 frame per second!

 

But, it can't be mounted onto the Hasselblad camera body.  So, Phase One has gone to Mamiya for their 645 camera platform.  I am really not pleased but there is no choice.  Mamiya will have Zeiss glass in their lenses, so it will be very sharp.

 

However, I will now have to invest in a new Mamiya 645 camera system when I buy my new Phase One, P65+, 60 million pixel Backs.  I will need two of everything, for backups.  Unfortunately, they run about $80,000.00  for a camera/back set.


 

Like I said before.  This profession is very expensive if you want to walk in the tall grass, with the big dogs.


 

 

I shoot all of my images as either 25mb or 45mb RAW files.  All of my Special Events, some commercial work and some aerials are shot with the 22 million pixel system.  All of my ads, architecturals, industrials, medicals and some aerials are shot with the 39 million pixels system.

 

The 39 million pixel files are larger.  They take longer to post-process and to convert from RAW to JPEG and TIFF files.  They also take longer in Photoshop to open and to process.  That costs more money than the typical event customer wants to spend in "post".  The commercial clients can see the value of the added resolutions, so they get the very best images.  

 

I use SanDisc Extreme IV 2GB, 4GB and 8GB Compact Flash cards.  These are the fastest and the most reliable cards made.  I have never had a card "error out" on me. 

 

My RAW files are personally converted to JPEG and TIFF files, using Phase One, Capture One Pro,  in the image sizes and resolutions needed to meet the needs of my clients' jobs. 

 

I personally Photoshop every single image before my clients receive their first image files.  This is my art, my gift and my pleasure.

 

 

 

 


 

My Equipment

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

 

 

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Copyright © Paul DeMers, dba The Media Master, June 1, 2008

 

No images, content or code contained on this site may be used by any other party or enterprise, at any time, for any purpose, without specific, written consent from Paul DeMers, dba The Media Master & Adagio Photography.  Violations will be litigated to the fullest extent of the law, with requested fines of $1,000.00 per incidence, including all court costs and reasonable attorney fees.  

 

My professional digital photography services include Weddings, Bar Mitzvahs, Bat Mitzvahs, Senior Presentations, Debutante Balls, Family and Corporate Special Events, Family and Pet Portraits as well as Helicopter & Fixed-wing Aerial, Industrial, Advertising, Commercial, Food, Legal, Medical, Construction, Public Relations, Publication, Architectural, Special Events, Political and Forensic.  I have provided Nation-wide, Professional, High-definition, 22, 39 and 60 Million-pixel, Medium and Large-format Photography services to a wide range of business and consumer clientele, for 35 years. 

I use medium format Hasselblad H1 cameras, Phase One, P25 and P45 Digital Systems and medium format Noblex Panoramic Cameras.  NASA uses Hasselblad.  I convert my 25mb and 45mb RAW file to TIFF and JPEG files with Phase One, Capture One Pro.

 

www.themediamaster.com

paul@themediamaster.com

www.adagiophotography.com

paul@adagiophotography.com